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The end of assumptions & debates.
Gen Zers have started making purchasing decisions and considering their career choices. To understand them, some companies will turn towards focus groups and data. Other will simply make assumptions.
It is time to innovate with the youth, not just for them. We help companies stay proactive in meeting the needs of their imminent clients and employees by understanding, adapting to and co-creating solutions with the young people who have already participated in UpstartED's innovation programs.
The start of insights & results.
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In 2017, we launched UpstartED, a social startup designed to empower young people to build a future they want to live in. In short, we wanted to help them take the future by storm.
In the last two years, we have empowered 3,500+ young people to create tech-infused and human-centered solutions to the complex problems facing our society.
While we were busy making sure young people are ready for the future, we started noticing that that professionals and companies are facing a similar question: how can they thrive in tomorrow's market? In other words, how can they also take the future by storm?
That is how the Studio was born.
How did we get here?
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Our approach
We identified three critical challenges companies face in staying one step ahead of the changes that will disrupt them tomorrow:
1. How do I build a workplace culture that connects with the values and skills of the next generation of talent?
2. How can I launch solutions that exceed the expectations of future consumers?
3. How do I sell more by selling better to the growing number of consumers who are purpose driven and socially conscious?
We help companies answer these questions in collaboration with the young people who have graduated from UpstartED's programs. Our clients get to innovate with the youth, not just for them.
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Look towards the future with us.
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